Our Ethos
We Believe In Getting the Details Right
Our shirts aren’t just made to look good. They’re made with care, intention, and respect for both - the women who wear them and the people who make them.
Here’s what we stand for -
Natural Fabrics, Always
We use pure cotton—breathable, skin-friendly, and made to move with you. It feels great from the first wear, softens beautifully over time, and never suffocates. No synthetics.
Comfort is the Foundation
We design for real life—not runways. Every piece puts comfort first, because when you’re comfortable, you lead with confidence
Artisanal Techniques
From hand-finished details to precise tailoring, we work with skilled artisans who bring generations of craft to every shirt. Many of our pieces feature traditional handblock printing—an age-old technique perfected by artisans in Rajasthan. Every piece carries the mark of the hands that made it.
Quality that Lasts
We don’t believe in throwaway pieces. Our shirts are built to stay in rotation - season after season, wear after wear.
Small Batch, Big Standards
We produce in small runs to maintain quality and reduce waste. Every drop is deliberate, every piece crafted to meet our highest standards - not mass-market quotas.
Sustainable Practices
We’re not 100% sustainable—and we won’t pretend to be. But we are committed to doing better at every step. That means fair wages, responsible sourcing, low-impact production, and biodegradable packaging. We choose partners who align with our values.
